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Why Engaging on Social Media is a Must For Your Business

Why SOCIAL MEDIA ENGAGEMENT is a Must For Your Business

Social media engagement is a way of nurturing existing leads whilst attracting new ones.

Let’s start by asking yourself a simple question, do you have a social media engagement strategy?

Whether you have one hundred followers or one hundred thousand followers, the power of interaction can propel your brand forward. It allows you to build followers, brand awareness and interact with prospective clients.

Social media engagement is a way of nurturing existing leads whilst attracting new ones. 

Did you know that 73% of marketers believe social media has been “somewhat effective” or “very effective” for their business? And did you also know that on average, every social media user has 7.6 accounts?

To put it into perspective, the likelihood of your business being noticed on social media is extremely high. 

But.

Yes but and a big but at that.

It isn’t enough just to have an Instagram, Twitter, Facebook, LinkedIn or any of the countless social channels that keep cropping up. You have to be active. 

In order to gain traction and build brand awareness, you have to be posting interesting and engaging content, and engaging with your target audience which will, in turn, attract customers. 

Interaction can be anything from posting on your feed to replying to a retweet. Interacting with other accounts can help to raise your engagement as well as pulling more valuable eyes to your page and consequently, to your business. 

Let’s not waste time and get stuck in!

  1. Establish your buyer personas- who are the accounts you need to be targeting? 
  2. Schedule time to engage 
  3. Don’t underestimate the hashtags
  4. It is NOT all about the likes.

Establish Your Buyer Personas- Who Are the Accounts You Need to be Targeting? 

Before you do anything, you need to narrow down who your target audience is, then you can take a more calculated approach. When it comes to interacting with these relevant social media accounts, you’ll know who you’re looking to engage with.

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Ask yourself some questions about your buyer personas:

  • What social platforms do they hang out on?
  • What are their interests? What kind of accounts do they follow?

This will be crucial when turning prospects into leads and in turn, customers.

Schedule Time to Engage 

If you have a posting schedule which allows you to plan your content ahead of time, it will help you stay on track with your goals. It will also free up some of your time and consequently, save you money.

By implementing a strict social media content calendar, you can schedule a set time for engaging on your social media platforms. Social media platforms such as Instagram, Twitter and Facebook are more active during lunchtime, as most people are on their break at work.

So, if you schedule an hour to sit and reply to comments and engage with other accounts, it will bring more eyes to your profile. This will raise your brand’s awareness as well as engaging your audience.

Don’t Underestimate the Hashtags

Although ‘feed’ is an Instagram-sentric word, it can be applied to all social media. Whether you are tweeting, posting or sharing, your platform is your space to showcase what you have to offer.

There are many ways to make a feed more engaging.

Hashtag

It’s all about the captions and the hashtags. 

Firstly, captions can change the direction of your content completely.

Whether you are using stock images or older photos, you can always make it more compelling by adding a caption which directly relates to your business and invites people to interact in conversation.

Similarly, you can utilize the hashtag feature, which is present on most social media platforms.

Hashtags make you accessible and easier to search for.

Did you know that around 125 million hashtags are shared on Twitter everyday? 

People will generally use a hashtag to find, follow and contribute to a conversation about a certain topic. The more you use a hashtag, the more likely it is that your profile will become easier to find.

Another good idea is creating your own hashtag.This will establish your brand as a thought leader, make it more recognisable on social media and give your followers something to contribute too. 

It is NOT all about the likes.

Whilst having lots of likes on social media usually means your account is popular, it doesn’t always equal quality engagement. 

You don’t want just anyone viewing your Twitter, Instagram, Facebook or LinkedIn. You want real people who might turn into potential leads. One retweet or comment from an interested account could lead to a much more valuable interaction. 

Likes

One of the most important things about social media is that it allows a business to interact with their customers personally. It builds a level of trust and companionship between the brand and the user.

These tips will not only help you gain traction on your social media accounts but it could also help you come into contact with some new customers. Social media enables your business to boost traffic, exposure and even gain marketing insights

Communicate Your Brand

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