The Types of Engagement
The foundation of your website is a set of fundamental elements that should be addressed before growing your website. Without these elements, your website can’t grow. At the very least, you’re putting it at serious risk of impacting the growth. So what needs to be at the foundation of a growing website?
According to a statistic from Akamai and Gomez, 40% of the visitors coming to your website will leave if it takes more than 3-seconds to load. Compare that back to 1995 when Akamai found that visitors would tolerate waiting 38 seconds for a webpage to load. Today we’re busy and expect the page to render near instantaneously.
While security is a topic we don’t talk about often as marketers, as soon as we hear news about another hacking incident we all breath a sigh of relief. Website hacking incidents are becoming more prevalent, and according to WordFence, WordPress sites are generally attacked between 10,000 – 14,000 per minute. Yes, per minute. That’s tens of millions of attacks per day and if any one attack succeeds it could have a big impact on that website and business.
To truly succeed, your website needs quality content. According to Google, top-ranking websites have 900+ words on each page. But it’s not just about the amount of content you have, it’s about the relevance and quality of that content as well.
Here are some guidelines your website content should follow:
- Your content should be visually compelling and easy to read
- Any copy should be checked for errors and grammar
- Use H1/H2 tags as appropriate within the page to define titles
- Ensure relevant keywords are within your copy
- Don’t write for search engines, write for people
Organic traffic will likely be an important part of how your website traffic grows over time. But search engine optimization is a complex topic. With the new Website Platform, we’ve made Search Optimization simple by giving you a personalized “to do” list to address areas that will help the search ranking of website pages.
HubSpot will offer SEO suggestions as you type your content, and when you select a keyword your “to do” list will display similar to the image below. For example, if you have a page on event marketing, you want that keyword to appear within the title, URL, and a few times within the body of your content. It’s even better if you have images that also have alt text that lines up with your keywords.
Be more inbound
Be more inbound with your marketing and use your existing database to move existing candidates and up sell your existing clients.
Not sure if this is right for you?
Ok, so you have clients in your database. You are on the PSL. The hard work is done. But you just don’t know when they are hiring, and your recruitment consultants are spending time with emails and calls.
But, what if we could create a process that automatically identifies when a client is likely to be looking. Deliver specific comms, generate the interest, and send it direct to your consultants inbox?
It’s time to schedule a consultancy call on the right.
You have a substantial database of candidates. But you don’t know much about them and you aren’t aware if and when they will be looking for a new role.
You need a way of communicating with this database to ensure these candidates arrive in your Recruitment Consultants inbox.
You need your CRM tool to have automated trigger points which your consultants can access to have instant access to candidates.
I find we spend most of our time talking about who we are and what we do. Our authority and reputation currently makes it hard to start conversations.
You have a database of clients and candidates. However, you are struggling to attract more candidates ad clients. A large part of your Recruitment Consultants time is spent business developing and not moving people to new jobs or being places on new PSL’s.
You want to free up your Recruitment Consultants time to focus on on placing candidates into new roles.