The Types of Engagement
Customer loyalty is a customer’s willingness to buy from or work with a brand again and again, and it’s the result of a positive customer experience, customer satisfaction, and the value of the products or services the customer gets from the transaction.
POINTS BASED SYSTEM
This is the most common loyalty program methodology. Frequent customers earn points, which translate into some type of reward. Whether it’s a discount, a freebie, or special customer treatment, customers work toward a certain amount of points to redeem their reward.
Where many companies falter in this method, however, is making the relationship between points and tangible rewards complex and confusing.
“Fourteen points equals one pound, and twenty pounds earn 50% off your next purchase in April!”
That’s not rewarding. That’s a headache.
If you opt for a points-based loyalty program, keep the conversions simple and intuitive.
Although a points system is perhaps the most common form of loyalty programs, it isn’t necessarily applicable to every business type. It works best for businesses that encourage frequent, short-term purchases, like Boloco.
NON MONETARY BENEFITS
Truly understanding your customer means understanding their values and sense of worth, and shared valued have a huge impact on if a customer will be loyal to a brand. In fact, CeB surveyed consumers on customer loyalty and found that customers were loyal “not to companies, but to beliefs.”
Depending on your industry, your customers may find more value in non-monetary or discounted rewards. While any company can offer promotional coupons and discount codes if they want to, businesses that can provide value to the customer in ways other than pounds and pence have a unique opportunity to connect with their audience.
Who doesn’t love a good game? Turn your loyalty program into a game to encourage repeat customers and — depending on the type of game you choose — help solidify your brand’s image.
With any contest or sweepstakes, though, you run the risk of having customers feel like your company is jerking them around to win business. To mitigate this risk, it’s important to make customers feel like you’re not duping them out of rewards.The odds should be no lower than 25%, and the purchase requirements to play should be attainable. Also, be sure your company’s legal department is fully informed and on-board before you make your contest public.
When executed properly, this type of program could work for almost any type of company — even an off-the-beaten-path B2B company. If your audience enjoys having a little fun and purchases frequently, this type of program can make the buying process both fun and engaging.
Be more inbound
Be more inbound with your marketing and use your existing database to move existing candidates and up sell your existing clients.
Not sure if this is right for you?
Ok, so you have clients in your database. You are on the PSL. The hard work is done. But you just don’t know when they are hiring, and your recruitment consultants are spending time with emails and calls.
But, what if we could create a process that automatically identifies when a client is likely to be looking. Deliver specific comms, generate the interest, and send it direct to your consultants inbox?
It’s time to schedule a consultancy call on the right.
You have a substantial database of candidates. But you don’t know much about them and you aren’t aware if and when they will be looking for a new role.
You need a way of communicating with this database to ensure these candidates arrive in your Recruitment Consultants inbox.
You need your CRM tool to have automated trigger points which your consultants can access to have instant access to candidates.
I find we spend most of our time talking about who we are and what we do. Our authority and reputation currently makes it hard to start conversations.
You have a database of clients and candidates. However, you are struggling to attract more candidates ad clients. A large part of your Recruitment Consultants time is spent business developing and not moving people to new jobs or being places on new PSL’s.
You want to free up your Recruitment Consultants time to focus on on placing candidates into new roles.