The Types of Engagement
An effective nurturing process actively moves the prospects you’ve created through your marketing and lead generation efforts, through a sales development process to the point where they become paying customers.
In the beginning, a lead nurturing process focuses on educating customers and delivering your commercial teaching point-of-view.
Engagement programs work to keep your leads engaged with your business by offering credible, straight-forward and uncomplicated content that is relevant to them and keeps their interest.
ENGAGE AND INFORM
Teach your prospects how to make better decisions and advance their initiatives.
By sharing relevant content, gain the engagement of your prospect and begin the conversation.
Education programs challenge your leads to consider the benefits of your products or services and provide unique insights to how they can do their job better and more effectively.
Be clear about how your prospects can engage with you and how to start.
Active funnel programs are focused on leads that have actively entered their buyer’s journey. These campaigns are where the rubber meets the road…where marketing and sales must work in complete alignment to bring your work to the final goal – a paying customer.
Be more inbound
Be more inbound with your marketing and use your existing database to move existing candidates and up sell your existing clients.
Not sure if this is right for you?
Ok, so you have clients in your database. You are on the PSL. The hard work is done. But you just don’t know when they are hiring, and your recruitment consultants are spending time with emails and calls.
But, what if we could create a process that automatically identifies when a client is likely to be looking. Deliver specific comms, generate the interest, and send it direct to your consultants inbox?
It’s time to schedule a consultancy call on the right.
You have a substantial database of candidates. But you don’t know much about them and you aren’t aware if and when they will be looking for a new role.
You need a way of communicating with this database to ensure these candidates arrive in your Recruitment Consultants inbox.
You need your CRM tool to have automated trigger points which your consultants can access to have instant access to candidates.
I find we spend most of our time talking about who we are and what we do. Our authority and reputation currently makes it hard to start conversations.
You have a database of clients and candidates. However, you are struggling to attract more candidates ad clients. A large part of your Recruitment Consultants time is spent business developing and not moving people to new jobs or being places on new PSL’s.
You want to free up your Recruitment Consultants time to focus on on placing candidates into new roles.