Social Media Engagement

Why Engaging on Social Media is a Must For Your Business

Posted Leave a commentPosted in General News, Inbound marketing, Marketing

Why SOCIAL MEDIA ENGAGEMENT is a Must For Your Business Social media engagement is a way of nurturing existing leads whilst attracting new ones. Let’s start by asking yourself a simple question, do you have a social media engagement strategy? Whether you have one hundred followers or one hundred thousand followers, the power of interaction can propel your brand forward. It allows you to build followers, brand awareness and interact […]

How to Compose a Killer Blog Headline in 5 Simple Steps

Posted Leave a commentPosted in General News, Inbound marketing, Marketing

How to Compose a Killer Blog Headline in 5 Simple Steps Although a working title might be vital to good content writing, it’s not necessarily what the blog should be marketed as. As content marketers, we’ve all been there. You’ve written the perfect piece of content: it tells a story, you’re targeting your buyer persona at the right time, and it’s SEO optimised. But then comes the daunting task of […]

lead nurturing

How to Generate More Leads and Nurture Your Existing Ones

Posted Leave a commentPosted in General News, Inbound marketing, Marketing

How to Generate More Leads and Nurture Your Existing Ones If you don’t know what lead nurturing and generation is, you’re missing out on a great deal of opportunities to keep existing customers and attract new ones. Many businesses either simply don’t have a lead generation / nurturing strategy in place as part of their inbound marketing or just don’t know how to implement one to produce measurable ROI on […]

marketingpride

The Marketing Pot of Gold at the End of the Rainbow

Posted Leave a commentPosted in General News, Inbound marketing, Marketing

The marketing pot of gold at the end of the rainbow How brands use the power of marketing to capitalise on big events and festivities like LGBTQ+ Pride. It’s coming into summer here in Brighton and with the sunshine comes rainbows! If you’ve heard one thing about sunny Brighton it’s most likely either: a.) We have dive bombing, food stealing seagulls the size of small dogs. b.) We’re known as […]

keyword research tools

Keyword Research Guide For the Clueless

Posted Leave a commentPosted in General News, Inbound marketing, Marketing, SEO

The Keyword Research Guide for the Clueless In this article, you’re going to learn how to perform keyword research for search engine optimisation (SEO) as part of your content strategy. So you think you’ve written a knockout piece of content? The only way you could’ve done that is by using our ultimate checklist for knockout blog writing and if you did that then you should of already done your keyword […]

Your 4 Step Guide On How to be More Creative in Your Marketing Without Designing a Single Piece of Art.

Posted Leave a commentPosted in Company News, General News, Inbound marketing, Marketing

Your 4 Step Guide on How to Be More Creative in Your Marketing Without Designing a Single Piece of Art. We all associate inbound marketing with fancy billboards, catchy tag lines and the art of selling indirectly to our target audience. We all associate inbound marketing with fancy billboards, catchy tag lines and the art of selling indirectly to our target audience. There are plenty of ‘motivational speakers’ who talk about the things you […]

socially-conscious marketing

Why We Should Be More Socially-Conscious in our Marketing

Posted Leave a commentPosted in Company News, General News, Inbound marketing, Marketing

Why We Should Be More Socially-Conscious in our Marketing Last week was #MentalHealthAwarenessWeek and we were looking at how and why we should be more socially-conscious in our marketing. Our decisions are affected by inbound marketing every day. Not sure what to watch tonight? ‘Oh, there’s a Kylie Jenner post, I’ll watch the Kardashians!’ Not sure if your six month old phone is still up to date? “Oh look, a […]

recruitment inspire

Come Chat With Us at the UK Recruiter Inspire Event 19th June

Posted Leave a commentPosted in Company News, General News, Inbound marketing, Inbound Recruitment, Marketing, Recruitment

Come Chat With Us at the UK Recruiter Inspire Event 19th June Book in a 15 minute slot for us to have a quick chat, about how we can place you more candidates, more frequently with more clients! UK Recruiter are the leading online magazine for recruitment in the UK, they have built a network for UK recruitment professionals to come together and share industry knowledge. To help inspire agency […]

Get Your Sh*t Together: Creating a Social Media Content Calendar

Posted Leave a commentPosted in Inbound marketing, Marketing

Get Your Sh*t Together: Creating a Social Media Content Calendar A content calendar is the structure you need for planning strategic content for social media, whilst also helping you track your efforts, create content your audience loves, and meet your marketing goals faster.   If you’re reading this article then I have a sneaky suspicion that: A.) You’re struggling to keep up with your social media posts and think it’s […]

social media, instagram no likes

Is This The End of Instagram as We Know and ‘Like’ it?

Posted Leave a commentPosted in General News, Marketing, Social media

Is this the end of instagram as we know and ‘like’ it? These changes are about to effect social influences, startups, multinationals and every other user who rely on likes to demonstrate post engagement. There has been mixed reactions to Facebook’s announcement of the latest changes for the selfie revolution platform, Instagram. If you have been anywhere but under a rock in the last 5 years, you’ll know Instagram is […]

blog writing

The Ultimate Checklist for Knockout Blog Writing

Posted Leave a commentPosted in Content marketing, Inbound marketing, Marketing

The ultimate checklist for knockout blog writing Blog writing isn’t exactly rocket science, but there is a science to writing an amazing blog post, people want to share and engage with. Do you struggle when trying to come up with ideas for writing a blog post, or maybe you think you have the perfect recipe? Blog writing isn’t exactly rocket science, but there is a science to writing an amazing […]

recycle your content

Reduce, Reuse and Recycle Your Content

Posted Leave a commentPosted in Inbound marketing, Marketing

Reduce, Reuse and Recycle your content Reduce the time you spend on creating new content by reusing what you’ve already got, or recycling it into something new and exciting for your target audience! Global warming and recycling are hot topics right now, (pardon the pun) and so they should be. People are finally starting to realise the critical state of the earth and are making conscious efforts to be more […]

personalisation

Use Personalisation in Recruitment To Ask The Right Questions, At The Right Time, To The Right People

Posted Leave a commentPosted in Inbound marketing, Inbound Recruitment, Marketing, Recruitment

Use Personalisation in recruitment to Ask the Right Questions at the Right Time, To the right people. Your clients and candidates will be going through a journey on your website, your job is to know at which stage in the recruitment process they are so you can ask relevant questions tailored to their experience. A straightforward and effective way to segment your audience for personalisation, is to simply ask the […]

hubspot

Hubspot: The Saving Grace CRM for Recruitment Agencies

Posted Leave a commentPosted in Inbound marketing, Inbound Recruitment, Marketing, Recruitment

Hubspot: The Saving Grace CRM for Recruitment Agencies In this blog post we’re exploring why Hubspot is such a necessary tool for Recruitment agencies, to help you place more candidates, more frequently, to more clients. Want to know more? Here are the things we’ll be covering. What’s a CRM Who are Hubspot? Why Hubspot? The Inbound Recruitment methodology Become a Better Recruiter What is a CRM? “What is a CRM?” […]

inbound marketing

The Difference Between Owned, Earned & Paid Media

Posted Leave a commentPosted in Content marketing, Inbound marketing, Marketing

THE DIFFERENCE BETWEEN EARNED, OWNED & PAID MEDIA We will be exploring the difference between types of media and looking at how each of them are beneficial for both your content strategy and ultimately your inbound marketing. An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for […]

NEGATIVE REVIEWS ARE THE BEST THING THAT COULD HAPPEN TO YOUR BUSINESS

Posted Leave a commentPosted in Content marketing, Marketing

Negative Reviews are the best thing that could happen to your business We’re going to give you some really awesome quick wins to build a social strategy. In this blog post we’re going to cover the basics on how to build a social strategy, that not only kicks ass but produces measurable results and not just vanity metrics. Setting Your Goals. Social Media Audit  Define Your Audience Choose Your Weapon […]

social media strategy

How To Build a Kick Ass Social Media Strategy

Posted 1 CommentPosted in Company News, Marketing

how to build a kick ass social media strategy We’re going to give you some really awesome quick wins to build a social strategy. In this blog post we’re going to cover the basics on how to build a social strategy, that not only kicks ass but produces measurable results and not just vanity metrics. Setting Your Goals. Social Media Audit  Define Your Audience Choose Your Weapon Create a Content […]

The Cat is out the bag. CTCM are a HubSpot preferred partner!

Posted Leave a commentPosted in Company News, Marketing

CTCM are a HubSpot preferred partner! The Cat is out the bag It is something we have kept under wraps for a month or so. For those who we talk to on a regular basis will be super aware of our most recent recognition. WARNING: A story told in gifs and images. Inbound marketing is something we have always actioned and preached about. To us, it has always made the […]

inbound marketing

What is Inbound Marketing?- How can it benefit your business

Posted Leave a commentPosted in Inbound marketing

What is inbound marketing and how can it benefit your business? Inbound marketing is the act of attracting and engaging prospects through creating, relevant valuable content for the right person at the right time. Not sure what inbound marketing is? Don’t worry, we’re about to break down what inbound marketing actually is, the three important stages to the recipe and why it could benefit your business! Attract, Engage & Delight […]

Inbound Marketing for Recruitment

Posted Leave a commentPosted in Inbound marketing, Inbound Recruitment, Recruitment

inbound marketing for recruitment Inbound recruiting creates a remarkable candidate experience through employer brand content and marketing strategies that help companies build relationships with top talent. By taking an inbound marketing approach to recruiting, companies can connect with passive and active job seekers, engage with their network, and delight candidates throughout the application process.  Using a multi channel process and the power of your existing database you can place candidates […]

The art of repurposing content

Posted Leave a commentPosted in Content marketing, Marketing

The Art of Repurposing Content Peter Kay is the perfect example of how you can repurpose content to deliver the same message to your audience time and time again in a new and innovative way. Peter Kay is no cub on the comedy scene. He has been an evident part of our lives over the past ten, fifteen years. He has bought laughter to our homes, to the theatre and […]