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The Art of Repurposing Content

Peter Kay is the perfect example of how you can repurpose content to deliver the same message to your audience time and time again in a new and innovative way.

Peter Kay is no cub on the comedy scene. He has been an evident part of our lives over the past ten, fifteen years. He has bought laughter to our homes, to the theatre and on the road. Over time, we all hit a brick wall with our idea generation and developing existing ideas. Do we create something new? Do we utilise a different channel? Or do we just change our approach entirely?

Peter Kay, now hunt us down if you disagree, may have hit his brick wall on generating new ideas. His Comedy Shuffle show is evidence if this. Simply creating a new show with snippets of old shows. As viewers, we see a brand new piece of content formed the old content we have already seen. However, the new spin and approach to this tells us the same story but in an alternative way. Reminding us of his highlights from: SONG ONE to SCENE ONE we get to relive and re-experience the comedy.

Peter Kay is not just simply cutting and pasting parts of different programmes to create a new one. He is repurposing his old content and making a new fresh approach. A fresh approach we deem as new content. As we are aware, the digital plain is full of content these days. The rapid rise of content marketing, as determined by Matt Cutts over at Google, has meant anyone and everyone is simply attempting to churn out as much content as possible. Whilst there are some awesome pieces out there to be read, there are also some carcasses with not meat or pulse to them. They are simply sitting in the plain distracting us from the real and genuine story.

This increases the importance of repurposing good content and distributing this.

Importance of repurposes

In essence, repurposing content means you can write the same story in a variety of methods. The new content ensures your original research can be used time and time again. Repurposing content provides you with the chance to deliver a piece of content hitting your key words.

You shouldn’t simply repurpose all of your content. If something didn’t work the first time round then it is unlikely to work a second or third time round. Identify which content was particularly effective in achieving your desired results.

How to repurpose

Repurposing a piece of content can at times feel like climbing Kilimanjaro. You have already rattled every idea and argument from your research. Where do you go to for innovative ways of telling the same story? Try the following steps:

    • Break down each key point within the argument
    • Identify the stronger aspect
    • Marry up two or three arguments which could bounce off one another
  • Create a separate article using the argument identified

Alternatively, you can re-write the same article with a different view on the point being raised. Similar to the example of Peter Kay. Peter simply jumbled up content from various mediums and created a new viewing telling a new story. Sure, it is easier for someone such as Peter Kay to do this and be successful. But take inspiration, generate new content rapidly from previous research and arguments.

Importance of repurposing content?

You know your readers are already buying into the topic and considering it value adding. So why not stay on topic and create content based around the same story? Re-write the piece of content and provide your readers with the information they desire.

In addition to this. Your original piece of content had its focused key words right? Creating an additional piece of content will help your website SEO. Reinforce those key words you were stressing in the original article. Warning, simply re-posting the same article time and time again will lead to you being penalised by our good friends over at Google. Make your content different and unique each time around when stressing the same key words.

A lot to take in? Remember… Catch the Cat are here to help! Get in touch through any of the available methods. Now let’s follow Peter Kay’s example of repurposing content!