How to know when a client is looking to hire
By taking an inbound marketing approach to recruiting, companies can connect with clients by engaging, and delighting throughout the recruitment process.
Using a multi channel process and the power of your existing database you can place candidates quicker, fill client positions quicker and free up your recruitment consultants time.
To be able to truly know when a client is looking to hire you must maintain a consistent relationship with your database through nurturing.
The types of content you can use to delight your client are:
- Industry trends
- Salary surveys
- Changes to roles
- GDPR and legal employment updates
If a client opens and clicks your e-marketing campaign on “6 Best Practice Interview Questions”- you can draw the conclusion that they are certainly thinking about making a hire.
Three ways you can improve your website for clients are:
- Make Your Service Pages Stand Out
Service pages are the pages on your website that inform the visitor of who you are, what service you provide, what expertise you have and how the visitor can contact you for more information. They can often be the difference between a potential client contacting you or one of your competitors. However, in some cases, these web pages can lack authenticity, brand personality and a clear next step.
Your service pages should:
- Clearly state your expertise and the geographical location you primarily operate in, without ambiguity.
- Explain why you stand out from your competitors and what makes you the right agency for them.
- Direct them to contact you for further information either through a short online form or by calling you directly.
By using the same language that your target audience uses and showing your brand personality, you will have a better chance of making a connection with your website visitors and convincing them to take the next step.
2.) Create Targeted Blog Content Addressing Your Client’s Problems
The power of creating blog posts lies in attracting website visitors through search engines and social media. To attract these visitors, you simply need to create content that they want to read and that resonates with them. To do this you must:
- Know what your potential clients look like.
- Identify their business pain points, challenges and goals.
- Write content that answers their questions, provides a solution to their challenges or helps them towards achieving their goals.
By writing content that they will find valuable, you will not only attract more potential clients to your website, you will also be solving their recruitment problems and therefore much more likely to be remembered by them in the future.
Learn more about the benefits of writing blogs here.
3.) Create A Clear Path To Conversion
In this instance, a website conversion is defined as turning an unknown website visitor into an identifiable lead or prospect. Creating a clear path to conversion means every page needs to have an obvious next step, with the precise aim of collecting web visitors’ information.
By collecting web visitors’ information, you can identify who they are and what services they might be looking for. This will make it easier for your business development team to qualify website leads and decide whether they are worth following up.
For example, a typical client journey might be searching Google for: “What are the best questions to ask a candidate during an interview?”. They may then visit a blog on your website which answers this question and gives them exactly what they are looking for.
The most relevant next step might be to direct these visitors to a downloadable guide “5 Steps to Conducting A Successful Interview”.
By putting this download behind a form on your website, you can harvest lead information whilst also providing your target audience with even more valuable information.
Use a Customer Relationship Management (CRM) Software
For every recruitment company, your most valuable and important asset is your database. We’ve written about why HubSpot is the Saving Grace CRM for Recruitment Agencies
It’s common in recruitment companies for these details about clients and candidates; who they are, how they’ve interacted with your organisation, to be spread out in many different places.
A CRM tool is a hub for all of these communications
This makes it easy as pie to build better relationships, nurture your leads and in turn place more candidates with more roles.
By tracking leads, you can pinpoint exactly which content a client has interacted with. Allowing you to follow this lead up and nurture them until they’re ready to make a hire with your agency.
HubSpot is a leading CRM software and founder of the inbound marketing/recruitment methodology. Simply put, HubSpot is inbound marketing and sales software that helps companies attract visitors, convert leads, and close customers.