The Types of Engagement
An effective nurturing process actively moves the prospects you’ve created through your marketing and lead generation efforts, through a sales development process to the point where they become paying customers.
In the beginning, a lead nurturing process focuses on educating customers and delivering your commercial teaching point-of-view.
Engagement programs work to keep your leads engaged with your business by offering credible, straight-forward and uncomplicated content that is relevant to them and keeps their interest.
Engage and inform
Teach your prospects how to make better decisions and advance their initiatives.
By sharing relevant content, gain the engagement of your prospect and begin the conversation.
Education programs challenge your leads to consider the benefits of your products or services and provide unique insights to how they can do their job better and more effectively.
Be clear about how your prospects can engage with you and how to start.
Active funnel programs are focused on leads that have actively entered their buyer’s journey. These campaigns are where the rubber meets the road…where marketing and sales must work in complete alignment to bring your work to the final goal – a paying customer.
Be more inbound
Be more inbound with your marketing and nurture your existing leads to convert them into life long customers.
Not sure if this is right for you?
Your pipeline is substantial and you find it easy to fill your pipeline. But you struggle to convert your pipeline in to paying customers.
Lead nurturing utilises this pipeline to drive existing warm leads in to paying customers through an educated and automated process.
Your pipeline is strong, but due to resources you cannot fulfil their needs right now. It may be you have excessive clients, but not enough candidates to fill roles.
Lead nurturing will keep your existing pipeline engaged and interested in the interim, until you are ready to close and fulfil their needs.
You know you have potential clients within your database, but you don’t know they specific requirements or have specific messaging for each buyer persona.
Lead nurturing will help identify the needs and deliver a message. Turning what is an impressive yet stale, database in to an engaging and value driving database.